Retail Planning and Management is for entrepreneurs looking to undertake retail, as well as industries looking to take their brand and products to the end consumer.
In the whirlwind of news we are experiencing, it is very important to focus on the customer.
Just like in a game of darts, it is essential to hit the center of the target, this does not mean that your brand's message will not reach other audiences, and that is great, but it is important that the actions reach the target audience to generate empathy and relationship.
Physical Retail continues to be the most complete sales channel. It is the only place that the consumer has access to a brand experience, which can be explored through the 5 senses: taste, hearing, touch, smell, vision, and completely targeted to the customer's profile.
This is neuromarketing, generating stimuli of satisfaction and pleasure so that the customer identifies and feels a sense of belonging.
We call an exclusive store the brand temple.
In retail planning and management, we seek to develop a unique and complete environment for your consumer to have a pleasant and memorable experience with your brand.
The mapping of the steps will depend on the stage of the business!
Planning, research and analysis:
- Project scope;
- Develop strategic planning;
- Develop research with stakeholders: potential customers, employees and suppliers;
- Develop benchmarking with similar businesses;
- Construction of the brand’s DNA;
- Define positioning and concept;
Operationalize the project:
- Project briefing;
- Survey and analysis of investments;
- Detailed schedules in systems;
- Selection of location and commercial point;
- Docs. Legal and tax;
- Architectural project;
- Selection of integrated operating systems;
- Selection of the mix of products and suppliers;
- Analysis of the financial and economic viability of the operation;
- Team selection and training;
- Operational management of the commercial team;
- Development and implementation of goals and KPIs;
- Strategic marketing planning;
- Visual Merchandising;
- Sustainability.
Monitoring and control
A retail operation can also be an investment for the marketing area. It is common to develop a flagstore, a conceptual store that represents the brand in its entirety, functioning as a showroom, as a showcase for launches, training, testing, service for players, etc. as well as marketing products.
Generating emotions reaching the hearts of customers is what every brand seeks, and more important than appearances are the brand's attitudes and behaviors, therefore, in addition to a beautiful physical store, wonderful products, get closer to the customer by showing: sustainability, compliance and commitment to the values of employees and the community in which the brand operates. This is how Conex works, creating bridges between people and businesses.
We are a hub of professionals!
After more than 10 years of experience, we managed to structure a team of excellent professionals to meet all the needs of a project, with the guarantee of Conex Negócios. We have qualified professionals to meet demands in the following areas:
Legal
Digital marketing
Architecture
Financial
Visual Merchandising
Human Resources
Trainings
CUSTOMER PORTFOLIO
What our customers say
We at Cookie Stories found a great partner in Conex. Very inspiring and great advisors! The Conex team has always supported and guided us, proving that we are on the right path, that our mission and values will always follow a beautiful journey. And so, now we can share our success and how we do it with confidence and determination.
Rafael, Camila and Julio
Cookie StoriesAfter much analysis and customer requests, we chose to expand via Franchises! It wasn't an easy decision, we were afraid of how our brand and business would look in other hands. Conex Negócios came to bring us security and knowledge of the sector. We started services in October 2013 and in May 2014 we had the first franchise opened. The Consultants developed and implemented the project together with the team, so we decided on the strategies together and learned how to do it.
Luciana Roberto de Melo
Owner @ Café CulturaAmong the actions carried out by Conex Negócios are research with franchisees and consumers, implementation of marketing, franchise consultancy, financial, commercial and visual merchandising areas, in addition to reviewing the project x costs x return on investment. As a result, it was responsible for the opening of 05 new units, 09 architectural renovations, an increase of 16% in the network's gross sales and an increase of 22% in the collection of royalties. We confirm your competence and honesty!
Marco Aurélio Raymundo
President @ Mormaii
METHODOLOGY
EXCLUSIVE
CONEX
BUSINESS
Stakeholder research and analysis
Project management and control in the Monday system
In-person and online development through training
Implementation and monitoring of OKRs
Monitoring and guidance in project implementation
Final corrections
Presentation and delivery
