OMNICHANNEL
The new generation of consumers has arrived and is omnichannel. And with this new generation, it is necessary to face some changes. The omnichannel strategy – integration of sales and service channels is one of them, and is efficient in generating a harmonious and consistent experience for customers. For this practice to work, however, it is necessary to invest in the integration of channels, whether sales or communication.
What does omnichannel mean?
It is the convergence of all channels used by the company, basically, the customer should not see a difference between the offline and online world. The objective is to serve in a practical and efficient way, increasing satisfaction and results.
![Omnichannel Omnichannel](https://conexnegocios.com.br/wp-content/uploads/2021/03/omnichannel-1-300x208.png)
Benefits of Omnichannel:
- Due to the complete and consistent experience, customers are more satisfied and loyal;
- Speeds up sales time, as it integrates necessary channels for the employee, providing customer information at all points where they have already been served;
- Maintains service at the same level of quality, making room for humanization and personalization;
- Provides mobility, as it allows the customer to get in touch and access all channels whenever they need and wherever they are;
- improves the relationship between the customer and the company.
For all these benefits to be realized, it is extremely important that there is integration of sales and service channels. Only in this way will the barriers between the company's stages and processes be broken, providing the consumer with a unique and consistent experience.
Project Management
The omnichannel strategy is built after detailed research into your business, starting with a technical and financial feasibility study, and after planning appropriate to your market segment. Some of the fundamental steps:
- Understand your consumer’s profile;
- Analysis and development of the appropriate product mix for physical and virtual stores;
- Compatible price and promotion;
- Creation of virtual spaces specialized in your products so that customers can receive tips or ask questions about them;
- Options for product delivery: pick up at one of the physical stores or receive at home;
- Integrated system so that the customer can resolve issues related to after-sales, both in the physical and virtual stores, regardless of which modality was used for the purchase.
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What our customers say
We at Cookie Stories found a great partner in Conex. Very inspiring and great advisors! The Conex team has always supported and guided us, proving that we are on the right path, that our mission and values will always follow a beautiful journey. And so, now we can share our success and how we do it with confidence and determination.
![Rafael, Camila e Júlio](https://conexnegocios.com.br/wp-content/plugins/testimonial-builder/assets/images/test.png)
Rafael, Camila and Julio
Cookie StoriesAfter much analysis and customer requests, we chose to expand via Franchises! It wasn't an easy decision, we were afraid of how our brand and business would look in other hands. Conex Negócios came to bring us security and knowledge of the sector. We started services in October 2013 and in May 2014 we had the first franchise opened. The Consultants developed and implemented the project together with the team, so we decided on the strategies together and learned how to do it.
![Luciana Roberto de Melo](https://conexnegocios.com.br/wp-content/plugins/testimonial-builder/assets/images/test.png)
Luciana Roberto de Melo
Owner @ Café CulturaAmong the actions carried out by Conex Negócios are research with franchisees and consumers, implementation of marketing, franchise consultancy, financial, commercial and visual merchandising areas, in addition to reviewing the project x costs x return on investment. As a result, it was responsible for the opening of 05 new units, 09 architectural renovations, an increase of 16% in the network's gross sales and an increase of 22% in the collection of royalties. We confirm your competence and honesty!
![Marco Aurélio Raymundo](https://conexnegocios.com.br/wp-content/plugins/testimonial-builder/assets/images/test.png)
Marco Aurélio Raymundo
President @ Mormaii![Alessandra Tortelli](https://conexnegocios.com.br/wp-content/uploads/2021/03/Alessandra04-1.jpg)
METHODOLOGY
EXCLUSIVE
CONEX
BUSINESS
Stakeholder research and analysis
Project management and control in the Monday system
In-person and online development through training
Implementation and monitoring of OKRs
Monitoring and guidance in project implementation
Final corrections
Presentation and delivery