Sales Channels are the means and places – physical or digital – in which products are sold to customers. The definition of sales channels is part of the business's commercial strategy considering the market segment, potential of this market, the target consumer and competitors as well as the financial capacity for investment.
Sales channels: Customer focus
It is important to highlight that the strategy must maintain customer focus, the customer must access the brand, product and information online and make the purchase in the way that is most convenient for them, therefore, the brand and its products must be present:
Social media
- Own website
Means of dissemination appropriate to the segment (blogs, portals…)
The sale can be made through one or more sales channels:
- Own physical store
- Franchises
- Multibrands
- E-commerce
- Marketplace
- Trade Representative
- Door to door and catalogs
- Telesales
The path taken by the customer must be mapped and made available, through information and data, to all sectors involved, especially to the Seller!
Sales Channel Project Management
We have practical and technical experience in developing the Sales Channel Project, carrying out, in addition to Consulting, Management, carrying out:
- Scoping
- Cost survey
- Setting deadlines
- Definition and monitoring of Performance Indicators
- We participate in the selection of human, financial, systems and material resources
- Coordinate stakeholders
- Manage conflicts
- Project details in the Monday system
- Communicate decisions and results
We have experience to analyze, select, plan and operate the sales channel that best suits the reality of your business.
We are a hub of professionals!
After more than 10 years of experience, we managed to structure a team of excellent professionals to meet all the needs of a project, with the guarantee of Conex Negócios. We have qualified professionals to meet demands in the following areas:
Legal
Digital marketing
Architecture
Financial
Visual Merchandising
Human Resources
Trainings
CUSTOMER PORTFOLIO
What our customers say
We at Cookie Stories found a great partner in Conex. Very inspiring and great advisors! The Conex team has always supported and guided us, proving that we are on the right path, that our mission and values will always follow a beautiful journey. And so, now we can share our success and how we do it with confidence and determination.
Rafael, Camila and Julio
Cookie StoriesAfter much analysis and customer requests, we chose to expand via Franchises! It wasn't an easy decision, we were afraid of how our brand and business would look in other hands. Conex Negócios came to bring us security and knowledge of the sector. We started services in October 2013 and in May 2014 we had the first franchise opened. The Consultants developed and implemented the project together with the team, so we decided on the strategies together and learned how to do it.
Luciana Roberto de Melo
Owner @ Café CulturaAmong the actions carried out by Conex Negócios are research with franchisees and consumers, implementation of marketing, franchise consultancy, financial, commercial and visual merchandising areas, in addition to reviewing the project x costs x return on investment. As a result, it was responsible for the opening of 05 new units, 09 architectural renovations, an increase of 16% in the network's gross sales and an increase of 22% in the collection of royalties. We confirm your competence and honesty!
Marco Aurélio Raymundo
President @ Mormaii
METHODOLOGY
EXCLUSIVE
CONEX
BUSINESS
Stakeholder research and analysis
Project management and control in the Monday system
In-person and online development through training
Implementation and monitoring of OKRs
Monitoring and guidance in project implementation
Final corrections
Presentation and delivery
